Connected media – Connected media
The buzz begins on Sunday afternoon, a full day before the Manning brothers grace television screens across the nation. Peyton Manning’s phone vibrates with a barrage of voice memos from his younger brother, Eli. These aren’t casual catch-ups; they’re strategic dispatches filled with pre-game analysis.
“Peyton, the RPOs looked rough,” one memo declares. Another observes, “Kirk barely took a snap under center. Odd, right?”
This unique prep routine originated a few years prior. During a Broncos game, a late call from a coach forced Peyton into a stadium bathroom for a clandestine conversation. Scribbling notes on a flimsy notepad proved impractical, leading to the adoption of voice memos – a more efficient way to exchange insights. Now, this auditory exchange forms the backbone of their preparation for a broadcast that will captivate over a million viewers.
This week, the brothers dissect every detail of the upcoming Eagles-Falcons matchup, including the intricacies of the Eagles’ “Tush Push” play. They debate quarterback Kirk Cousins’ use of the silent count at home, with Peyton drawing parallels to his own early playoff experiences and the psychological impact of such a tactic.
For the fourth year running, the “ManningCast” offers an alternative “Monday Night Football” experience. It’s a blend of sibling camaraderie, expert analysis, and celebrity guest appearances, all orchestrated from the comfort of Eli’s New Jersey basement and Peyton’s converted garage studio in Denver. The Athletic was granted exclusive access, witnessing the entire process unfold, from the initial voice memos to the live broadcast.
Both brothers approach the broadcast with a player’s mentality. Peyton, ever the film aficionado, still utilizes his well-worn spiral notebooks. He relies on Eli, much like he once relied on his backup quarterbacks, to provide additional film breakdowns. Meanwhile, Eli balances his broadcast duties with family time, playing football and wiffle ball with his children before settling into his basement studio.
Miles apart, the brothers prepare for the broadcast. Peyton arrives at his friend’s unassuming garage, navigating past a collection of classic cars to reach his designated spot. Both don their game-day uniform: khakis and quarter-zips. As the broadcast begins, a familiar face appears on screen: Bill Belichick, the legendary coach and longtime Manning rival. His presence adds a layer of unexpected camaraderie and insightful commentary.
The “ManningCast” was born from Peyton’s desire for a different kind of broadcasting role. He declined lucrative offers from major networks, seeking a balance between his passion for football and his family life. Coaching held little appeal, and Eli shared his brother’s aversion to the traditional analyst role. The solution emerged in the form of Omaha Productions, Peyton’s media company. Co-founder Jamie Horowitz envisioned a casual, conversational format, allowing the brothers to interact as they would while watching a game at home.
The show’s success led to a long-term extension with ESPN, solidifying its status as a groundbreaking alternative broadcast. Initial plans for a host were scrapped after a test run revealed the brothers’ natural chemistry and ability to carry the show on their own.
On game day, a dedicated crew transforms Eli’s basement and Peyton’s borrowed garage into functional studios. The brothers’ contrasting personalities shine through during the broadcast. Peyton’s intensity and attention to detail are balanced by Eli’s relaxed demeanor and dry humor. While guest appearances add variety, the core of the show remains the brothers’ insightful analysis and playful banter. Their genuine enthusiasm for the game is palpable, even after retirement.
The “ManningCast” is more than just an alternative broadcast; it’s a testament to the enduring power of brotherly connection and a shared passion for football. It’s a reminder that even in retirement, the competitive fire and love for the game can burn brightly. And it all starts with a few voice memos.
Associated media – Related media
