NFL’s strategy for Monday night doubleheader this season
Related media - Associated media In the current NFL season, a notable trend has been the scheduling of multiple Monday night games simultaneously, a strategy that has been increasingly visible since 2022. This change stems from a comprehensive media rights agreement solidified by the NFL in early 2021, which expanded the league’s broadcast schedule, including partnerships with long-standing networks and new digital platforms like Amazon Prime Video. This agreement enhanced Disney’s content offerings by increasing the number of games broadcasted on ESPN and ABC to 23, up from the previous 17. The inception of multiple games on Monday nights began…
